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Tips for Designing a Google Business Listing

by GBAF mag

With the majority of users now using Google to help with online shopping decisions, it’s easy to understand why being ranked appropriately in a Google Business listing is among the most vital marketing strategies that a business could take. That’s why so many business owners feel it so important for businesses to become listed properly. But it’s not always so clear cut. There are some tricky tricks and tactics that need to be employed to ensure your business is appearing on Google when potential customers are searching for products or services similar to the ones you offer.

One of the easiest ways to improve your chances of appearing on the best Google business listing is to make sure that all of your web pages are listed. The left-hand navigation panel on the top of any page will list links to your web pages. If you only have one page, then this is where it should be listed. But if you have a number of pages, each with its own URL, then it’s best to place each URL on its own left-hand navigation panel. This is far easier for Google to identify which page it should rank your pages on and it also means that each page gets more exposure.

When a user types in a search query in Google, the search engine will then search the web for relevant results. If it finds your site on the best Google business listing, then it will then determine which sites are best suited to show relevant advertisements based on the keywords you enter. In order to optimize your ads for appearing on Google, you must first verify if your site is included in the verification process. To verify if your site is verified, you can access the Google Page Verification tool by clicking the link at the bottom of this article.

Keywords are important in an online advertising campaign, as they are a major determining factor when potential customers are searching for products or services on Google. Keywords are entered into the Google AdWords tracking system, and the more highly-optimized keywords you choose, the better chance your site will have of being detected by Google. The greater number of highly-optimized keywords a site has, the higher up in the Google business listing it will appear when a customer searches for a particular set of keywords.

But even before you can start working with Google to improve your website, it’s vital that you start building your brand online. To improve your online brand, it’s important that you create a website for your small business listing that makes a strong impression upon potential customers when they initially come to visit your site. For example, you should avoid including technical jargon (unless you are well-known within your industry) and include a professional appearance. To ensure your business listing looks good in Google, consider taking a look at the small business templates that are provided free with Google Webmaster Tools – you should be able to modify the HTML code to customize the appearance of your website.

When you have taken care to optimize your site for Google, it’s time to focus on your business listing. Because Google requires a great deal more from you in order to rank higher, you may want to consider including your business hours in the URL. For small business owners who don’t need an exhaustive listing of business hours, this can be a good way to make your site stand out, since your Google business listing will indicate hours in your city and state. It’s also a good idea to include the name of your business if you know it’s the same name used in your state, since people will likely type the business name into their Google search even if they aren’t in your city or state.

If you want your small business listing to convey a professional image and consistent business hours, then it’s best to include your full name as well as your company’s street address. This way, visitors to your site will always know where to go for the services you provide. If you have a P.O Box, you can still include your full name and phone number, although a street address isn’t necessary. For additional information about your company, such as a website, contact information, or a list of services offered, leave that off of your business listing altogether, since people visiting your site won’t need that information.

There are other ways to make sure that your business listing is noticed on Google, but having a clean, simple interface that allows visitors to quickly navigate is one way to grab visitors’ attention. A Google business listing that looks cluttered or confusing is less likely to inspire visitors to stay on your site, which is the goal. While you’re designing your Google business listing, keep these suggestions in mind, and work to eliminate any confusing elements. Your business listing should work to increase traffic to your site, so take advantage of as many tools available to you as possible to help you get started.

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